Paul rand the art of design captured the attention of hundreds from individual collectors to institutions such as letterform archive illustrating the breadth of the pioneering designers influence an unprecedented success the results totaled more than double the pre sale estimate. Few artists can revolutionize an approach to an art form but paul rand did just that when he began designing graphics in the 1930s from his early advertisements to iconic logos rand produced a graphic design style that would inspire and influence the postwar design ideology. Paul rand was an eminent twentieth century american graphic designer and art director he was the pioneer of iconic corporate logo designs for major firms including ibm abc morningstar inc next computer yale university and enron. Paul rand a designers art 34 perhaps the usas most significant and influential graphic designer paul rand who created iconic logos for ibm ups and many other brands was and remains
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